"What's the perfect way to practice digital marketing at home for free and at your own convenience?
Luckily, there is a range of free and paid online tools that can help you learn the skills necessary to become a professional in modern digital marketing.
Here you can find the best methods in this guide to teach yourself how to learn digital marketing in the easiest way possible."
Let’s understand What Digital Marketing is?
Digital marketing is that the process of
promoting and selling products or services on the web using one or more
marketing channels like search engines, social media platforms, and PPC (Pay Per Click) advertising.
With digital marketing, you'll find audiences curious about your brand,
interact with them, and nurture them until they become customers.
The most important digital marketing types are SEO, content
marketing, PPC (Pay Per Click) advertising, social media marketing, and email marketing.
Hope you understood, What is Digital Marketing?
Now let's understand these terms as well:
SEO
Content Marketing
PPC (Pay Per Click) advertising
Social Media Marketing
Email Marketing
SEO (Search Engine Optimization)
SEO is the process of optimization of a website so that it can ranks higher in the search engine’s organic results.
SEO is important in any online marketing because it has the capacity to drive highly targeted traffic to your website or blog. It’s a slow and long process compared to any other Paid Ad like PPC but SEO can generate free and better results in the future for your website or blog.
Content Marketing
Content marketing is that strategy of marketing approach focused on the creation and distribution of valuable, relevant, and consistent digital content such as video, blogs, and social media posts to draw in and retain a clearly-defined audience and, ultimately, to drive them into profitable customers action.
PPC (Pay Per Click) advertising
PPC or Pay-per-click is that type of internet advertising model which is used to drive traffic to your websites, In which an advertiser pays a publisher for the ad is clicked. A pay-per-click Ad is shown on the top of the search results.
in another word, you can understand that in this PPC model of advertising you have to pay a certain amount (set by you) to search engines whenever a user clicks on your ad.
Social Media Marketing
The term social media marketing or SMM refers to the use of social media platforms and social networks to promote your company’s products and services. Social media marketing provides companies with how to have interaction with existing customers and reach new ones.
Social media marketing has purpose-built data analytics tools that allow marketers to trace the success of their efforts.
E-mail Marketing
Email marketing is that the use of email to market the
products or services of your company while developing relationships with
potential customers or clients.
Email marketing can include newsletters with updates on the company, or promotions of sales, and any other exclusive deals for their subscribers.
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